About Saltwater + Main

Hi, I’m Kristen — the creator behind Saltwater + Main.
Saltwater + Main is a small-town, coastal-inspired shop offering a mix of apparel, home goods, and everyday essentials designed for real life, that are created-on-demand!
The focus is on comfortable apparel and thoughtfully selected pieces that work together — items you can wear often, use daily, and gift with meaning. Many designs are rooted in place, memory, and the dates that matter most.
I’m a full-time working mom to a 12-year-old son and a firefighter’s wife, and that reality shapes how this brand operates. Saltwater + Main is built for busy days, lived-in spaces, and pieces that feel natural — not overthought
The collection continues to grow intentionally, adding designs that celebrate home, hometown pride, and the moments that stay with you.
Thank you for being here and supporting Saltwater + Main.
— Kristen